The NEW Web 2.1 - The Viral Web
Posted by Jeff Tue, 22 Apr 2008 17:18:00 GMT
So what the heck is web 2.1??? First, the meaning of web 2.0 isn’t even clear, so how can you increment versioning on something that no one really knows the meaning of?
Well - here is a little history of the web that should qualitatively give you an understanding of what I see Web 2.0 is and what is now Web 2.1, which I will call The Viral Web.
The web as we know it today came a long way. First, you had Yahoo listing pages on one website like the yellowpages, then more data grew and Google started to make searching easier and more accurate. As for the content of webpages up to around 2000 were generally made by one person and then consumed by the masses. Examples of this are like personal home pages, online newspapers, and corporate websites.
Then the web started to evolve, things like Wikis (collaboration of many people for consumption by many people), YouTube (many people uploading videos to be viewed by even more people), and Facebook (many people customizing profile pages and uploading pictures to be consumed by even more people). In one sense, Web 2.0 involves giving users power to create content and using people’s social network to distribute information.
For a majority of websites, the discrimination is less clear - what do we make of websites such as eBay, where users put up items to be sold to other people. Even though eBay has been around for a while, it shares the characteristic of empowering users. There are many more examples in this area, and you can feel free to dub them whatever you want.
Recently, ‘Viral Marketing’ and ‘Viral’ growth have become the Fad of the Valley. Everyone wants their application, website, or plain old company to ‘Go Viral’. What is this really about?
Well this is really about harnessing the users ability to create content (such as in Web 2.0) in a different manner. In fact, the content that users create are actually messages sent to other users. For example, within the Facebook platform, we see this happening on many applications that attain millions of installations after just a few weeks! This is already happening outside of social network environments Ning has accomplished this by letting users create their own social networks.
The Viral Web involves startups taking the learnings from Social Networks and companies like Ning and applying the concepts broadly across other traditional internet companies. Having users participate in Viral Loops that the website uses is going to give the traditional internet companies a run for their money.
1) Essentially Nil marketing costs 2) Brand Names develop quickly 3) Further leveling the playing field between large and small companies (small companies can get big very quickly) 4) Lower overall cost structure of startups will make things cheaper in general for consumers (yay for us!)
The next few years are going to be quite exciting - get ready for the ride!
It is what it is